Review of the press conference keynote speech | Development opportunities and challenges of emerging skincare national brands from the perspective of "Duoying"

On December 12th, the launch and product launch event of Duoying Biotechnology brand kicked off grandly in Xiamen. Experts, KOLs, major media outlets, and guests from industries such as bioscience, medicine, media strategy, and brand marketing attended the event to witness the rebirth of emerging skincare brands. They deeply discussed how new domestic products represented by Duoying can build true brand power and become long-term advocates in the Chinese efficacy skincare market in the context of dual upgrading consumer expectations and demands.

At the press conference, Mr. Zheng Yunlong, General Manager of Duoying (Xiamen) Biotechnology Co., Ltd., also gave a keynote speech titled "The Rise of Domestic Products: Opportunities and Challenges for the Development of Emerging Skincare National Brands". Combining with the background of the national brand market, he talked about Duoying's brand practice process and future development prospects.

The following is a transcript of the keynote speech:

Dear guests and media friends：

Hello everyone! Thank you all for taking the time out of your busy schedule to witness the birth of the Duoying and Yibentong brands together. What I want to share today is the rise of domestic products: the development opportunities and challenges of emerging skincare brands.

It mainly includes three aspects:

Firstly, the market opportunities in the era of the rise of domestic products

Secondly, the challenges faced by emerging national skincare brands

Thirdly, Duoying's product strength building and brand mental construction

Looking back at the development history of domestic skincare brands, it can be seen that in the past decade, the domestic skincare market has undergone quite disruptive changes. In the past few decades, the overwhelming market share of foreign brands has left almost no breathing space for domestic brands. However, in the nearly decade from "Made in China" to the rise of "Chinese brands", domestic skincare products have gradually formed a strong supply chain of raw materials with investment and focus in product research and development, and at the same time, they are extremely sensitive to the precise tactics of the e-commerce era in terms of brand adaptation. Compared to the frequent departure of popular foreign brands due to their unfamiliarity with the local environment, the home advantage of domestic brands is increasingly soaring. Especially in recent years, with the addition of the younger generation of consumers in China, concepts such as functional skincare, ingredient skincare, and streamlined skincare have gradually emerged, deeply implanted and influencing a new wave of consumption. Especially with the gradual warming of the domestic "efficacy skincare" market in the past decade, a large number of new and cutting-edge brands have emerged from online channels, and the market size is constantly expanding. In the more focused race, the huge market demand has also given rise to many efficacy skincare national brands, such as Kefu Beauty, Runbai Yan, Winona, HBN, etc.

Of course, making domestic products still poses difficulties, and while seeking opportunities, we also face many challenges. Firstly, the domestic efficacy skincare industry has gradually entered the 3.0 era, and a large number of peers are gathering in various markets to compete; Secondly, it is indeed difficult for Chinese brands to achieve brand building marketing results in a short period of time, catching up with the brand accumulation of international brands for decades or even hundreds of years. The top domestic brands we can see now are also in the stage of brand strategy growth; Thirdly, the demand and expectations of consumers for skincare products are constantly upgrading. Currently, this group of consumers is no longer the "novice players" of simplified skincare and ingredient skincare. "Searching for effective ingredients that are suitable for oneself" has gradually become a powerful market trend. How to shape an innovative image and unique value while ensuring the strength of core products is an important issue for emerging national brands.

But we still firmly believe that we are walking on the right path, and in the past decade, the great strides of national skincare brands have been evident to all. According to the Frost Sullivan report, it is estimated that the market share of domestic Chinese brands will surpass that of foreign brands in 2026, especially in the efficacy skincare market that we are concerned about. By 2025, its scale is expected to reach 175.7 billion yuan. It can be said that we have seen enormous market potential and opportunities, which have further stimulated our enthusiasm for exploration and innovation in this field.

The breakthrough of the brand is at the right time, and the core product strength and brand mental construction of Duoying are our current main goals. In the current domestic cosmetics industry, "reputation" and "repurchase" have already become intuitive manifestations of product strength. If a product does not have the ability to be repurchased, its strength is already at the starting line. What we do is "planting grass", what we want is "loyalty". Therefore, at the beginning of the establishment of Duoying Biotechnology, we followed the research and development philosophy of "making the efficacy truly effective" and focused on product strength. We have created two brands, Duoying and Yibentong, bringing together a passionate and professional team. From product supervision to production, from packaging design to formula selection, we strictly control every step to ensure that every product meets the highest standards.

The establishment of Duo Ying and Yi Ben Tong was not just a passion. Before the brand was established, our investment company had been investing in the biopharmaceutical field for many years. Wu Dong led the investment team to gain a deep understanding of "synthetic biology technology" through rounds of domestic and foreign research visits and on-site inspections, and thus discovered a highly potential and valuable component - recombinant type III humanized collagen. It is known as "baby collagen", which not only forms an elastic extracellular matrix, but also serves as a signaling molecule for repair. It can be used for medical beauty, quickly filling wrinkles, lifting and tightening sagging skin, as well as advanced daily care, activating cells, promoting the skin's own generation of collagen, repairing the root cause, and resisting skin aging. We believe that recombinant type III humanized collagen will become a star ingredient in the future skincare field. Based on the important effects of collagen on human skin, modern biosynthesis technology and gene recombination technology provide comprehensive skin problem solutions from the skin source, allowing the skin to truly achieve deep repair of the skin barrier.

In addition, since the establishment of the brand, we have attached great importance to the creation and presentation of brand mentality. For Duoying, we define it as a "component aesthetic skincare brand", creating a comprehensive skincare solution for consumers with "internal rejuvenation, external supplementation, and core enhancement". What is "internal rejuvenation, external supplementation, and core enhancement"? It is proposed based on the triangular structure design of the three core components of Duoying products: recombinant type III humanized collagen, light peptide, and ribose. In short, we have provided two major aids to Duoying's most important recombinant type III humanized collagen component, namely, light peptide and ribose, which promote multi-dimensional fibroblast synthesis of collagen, enhance cell activity, provide energy to cells, and delay aging. We have also proposed an exclusive technology based on this - COL SYNBOOST Collagen Intelligent Matching Technology achieves collagen doubling while manufacturing collagen. On the one hand, it revitalizes the skin base from the inside, awakens the skin's regenerative power, on the other hand, it continuously replenishes from the outside, enhances the skin's defense, and starts from the "core" to strengthen internal strength. As a three pronged approach, we have extracted brand concepts from three aspects: internal, external, and core.

With such a comprehensive triangular formula, the skincare concept we advocate can also be presented, which is the recently popular trend of "early P and late R". Early P and late R, also known as early protection and late repair, are based on the circadian rhythm theory, which was awarded the Nobel Prize in Physiology or Medicine in 2017. When applied to the field of skincare, the skin, as the largest organ of the body, should certainly follow the circadian rhythm. Therefore, to allocate skincare methods that follow the natural defense system of the human body and the natural time zone of the skin, it is inevitable to achieve twice the result with half the effort - first "repair" and establish a healthy skin barrier, The "efficacy" is mild, anti-aging, daily repair, and protect collagen; Night light lines promote collagen production. This is also the solution of "repair+anti-aging" which is constantly explored by Duoying. At present, it has been shown by our products, such as our main "collagen microchip" - polyimage recombinant collagen will throw essence solution sooner or later.

We hope to use more efficient ingredients to create more targeted skincare products, bringing consumers a simplified skincare philosophy of "both internal and external repair", and achieving "rejuvenation" in a "reducing burden" way. This is also the original intention of the brand, which is "more freedom, reflecting vitality". We believe that the skin is the manifestation of the internal state of the body, and it is also a reflection of everyone's daily life. Only the freedom from the inside out can have daily vitality. So, outwardly, we take products as the guide, respect the "skin time zone", and start from the essence of the skin ecosystem to meet the needs of different skin ages; Internally, we extend from the concept of product ingredients to the concept of brand philosophy, encouraging consumers to listen to their inner needs, respect their "personal time zone", choose a lifestyle that suits them, be loyal to ourselves, start with skincare, and achieve a self consistency of internal and external rejuvenation. This is the original intention of Duoying to continuously explore product efficacy, and it is also the connotation that Duoying wants to continuously convey in brand philosophy.

For Yiben Tong, we aim to build it into a "professional medical beauty and efficiency enhancing brand", with the assistance of multiple synthetic biology experts, protein engineering experts, and doctoral students in polymer chemistry and physics. We use synthetic biology technology and recombinant type III humanized collagen as the core to better serve those who need careful care after medical art. Innovation, purity, and efficiency enhancement are the brand propositions of Yiben Tong. We hope to continuously explore innovative biotechnology and find purer and more efficient value products for consumers, in order to create a more recognized skincare brand. I believe that the next step for China's national brand of effective skincare is to build a comprehensive brand mindset based on scientific research capabilities. Duoying will continue to deepen its efforts in this area and walk the path of building a national brand of skincare. Today we are honored to invite experts and scholars from the fields of bioscience, medicine, platform strategy, brand marketing, and other fields, as well as experts and scholars pursuing scientific skincare. They will share their insights and exchange experiences with us in a later roundtable meeting, and jointly explore how to build true brand power in the domestic market.

In the era of rapid technological progress, with innovation in technology, changes in quality, and subversion of models, one can walk with determination and strength. The prospect of domestic brands is unlimited, and at a time of prosperity, we also uphold a long-term development vision and are committed to being a long-term proponent of the Chinese efficacy skincare market. Finally, I would like to sincerely thank everyone present for their support and kindness. It is with your attention and trust that Duoying has the motivation to grow.

Now is the best era for Chinese skincare brands, just as our corporate vision is to empower health and beauty with biotechnology. We hope to contribute to the comprehensive upgrading of the health and beauty industry through our brand. I sincerely invite everyone to join us and create a globally renowned Chinese original brand. Thank you!