A New Chapter in Chinese Skincare Products | Duoying Biotechnology Brand Launch and Product Launch

On December 12th, the launch and product launch event of Duoying Biotechnology brand with the theme of "Biotechnology empowers health and beauty" kicked off grandly in Xiamen. Wu Rongguang, founder of Hongxing Erke brand and Chairman of Hongxing Erke Investment Company, Zhao Yunlong, General Manager of Duoying (Xiamen) Biotechnology Co., Ltd., Hua Qiang, Chief Scientific Officer and Microbial Synthetic Biology Expert, Xiao Weirong, Deputy Chief Physician of the Second Department of Dermatology at Hunan Provincial People's Hospital, Jiang Tao, Customer Strategy Director of Giant Engine Beauty Industry, and various media and guests attended the scene to witness the new vitality of emerging skincare national brands, In depth exploration of how new domestic products represented by Duoying can build true brand power and become long-term advocates in the Chinese skincare market in the context of dual upgrading of consumer expectations and demands.

The rise of national brands and the coexistence of opportunities and challenges in the skincare industry

All the guests were present, and the press conference officially kicked off. Mr. Zhao Yunlong, General Manager of Duoying (Xiamen) Biotechnology Co., Ltd., delivered a keynote speech on "The Rise of Domestic Products: Opportunities and Challenges for the Development of Emerging Skincare Brands". He stated that domestic skincare brands have increasingly enhanced their home advantage with their strong research and development capabilities, strong raw material supply chains, and precise marketing strategies. At the same time, with the addition of a new generation of young consumers, they need trustworthy ingredients, visible benefits, and simple and refined processes. A large number of emerging brands have emerged, and the domestic efficacy skincare field has gradually entered the 3.0 era.

According to the Frost Sullivan report, it is estimated that the market share of domestic Chinese brands will surpass that of foreign brands in 2026, especially in the functional skincare market. By 2025, its scale is expected to reach 175.7 billion yuan. As an emerging national brand, Duoying faces many challenges while seeking opportunities. Zhao has distilled three core challenges: first, how to balance offense and defense in crowded tracks; Secondly, how can brands accumulate value that can compete with international brands in a short period of time; The third is how to shape an innovative image and unique value while ensuring the strength of core products. He believes that brand breakthrough is timely, and Duoying's main goal at present is to build core product strength and build brand mentality.

The product strength of Duoying lies in its core patented components. Duoying's core team has invested in the field of biomedicine for many years. Through multiple rounds of domestic and international research visits and on-site inspections, they have gained a deep understanding of "synthetic biology technology" and discovered a highly promising component - recombinant type III collagen. The Duoying team believes that recombinant type III collagen will become a star ingredient in the future skincare field. Based on the important effects of collagen on human skin and modern biosynthesis technology, it provides comprehensive skin problem solutions from the source of the skin, allowing the skin barrier to be repaired more efficiently and deeply

The brand power of Duoying lies in the comprehensive brand mindset building. Starting from the needs of consumers, we provide a comprehensive skincare plan with "internal rejuvenation, external supplementation, and core enhancement". Starting from the core components, we extract the "internal", "external", and "core" triangle formula for skin care, which is consistent with the "early P and late R" skincare philosophy extended by the circadian rhythm theory that won the Nobel Prize in Physiology or Medicine in 2017, bringing consumers a simplified skincare philosophy of "internal and external repair". Duoying hopes to use more efficient ingredients to create more targeted and effective skincare products, allowing the skin to rejuvenate from the inside out by reducing the burden.

Safe and effective scientific research strength reflects the competitiveness of domestic products

During the expert topic sharing session, Professor Hua Qiang, Chief Scientific Officer and Microbial Synthetic Biology expert, delved deeply into the core components and research capabilities of Duoying on the hot topic of "Chinese ingredients". The core component of Duoying is recombinant type III collagen, which can better promote the synthesis and stability of its own collagen (I/III), making the skin younger and fuller.

This press conference also invited Dr. Xiao Weirong from the Second Department of Dermatology of Hunan People's Hospital, who shared and put forward corresponding suggestions on five skin care issues that consumers are paying close attention to, namely, "safety and effective evaluation of efficacy skin care products", "anti saccharification and anti-oxidation", "skin barrier and its repair errors", "rational anti-aging", and "scientific view of skin care product ingredients".

From industry analysis to consumer insights, from showcasing scientific research capabilities to interpreting core components, Ms. Chen Chenfang, Marketing Director of Duoying (Xiamen) Biotechnology Co., Ltd., introduced Duoying's products from a consumer perspective.

Brand Launch, Multiple Perspectives, Deep Exchange of National Brand Power

Before the brand launch ceremony, Chief Scientific Officer and Microbial Synthetic Biology expert Hua Qiang, Customer Strategy Director of the Giant Engine Beauty Industry Jiang Tao, Dr. Yi Fei from Peking Union Medical College, beauty and skincare expert Xia Xia Sally, and Head of Duoying Biotechnology Brand Center Guo Qianyun, representing different perspectives, went to a roundtable to discuss how to build a true brand power in the domestic market.

Professor Hua Qiang, from the perspective of research and development, pointed out the challenges faced in the research and production of recombinant type III collagen. He stated that "biological activity is the key to the effectiveness of recombinant collagen" and "stable amplification culture of production strains is the difficulty in achieving industrial production of target proteins". In addition, he highly agrees with Mr. Zhao's outlook on the prospects of effective skincare in his keynote speech, and further shares the application of recombinant type III collagen in the skincare field.

Dr. Yi, from the perspective of balancing skincare efficacy and safety, shares with everyone the underlying logic of scientific skincare. He believes that many consumers pursue efficacy too much and overlook the tolerance of the skin barrier, while efficacy based skincare should follow long-term principles and gradually improve skin health.

Renowned skincare blogger Xia Xia Sally takes a positive view of domestic products from the perspective of consumers, and based on her own skincare experience, suggests that consumers choose efficacy skincare products that are suitable for themselves.

Jiang Tao, Director of Customer Strategy for the Beauty Industry of Giant Engine, starting from industry trends and future development directions of Duoying, represented by Duoying Biotechnology, has provided consumers with more thoughts and inspirations on health and beauty, and called on more functional skincare domestic brands to jointly adhere to the concept of "biotechnology empowering health and beauty", providing consumers with safer and more effective skincare products.

Guo Qianyun, the head of the Duoying Biotechnology Brand Center, shared three principles for building brand strength in the Duoying stage from the perspective of the enterprise. One is to focus on product strength and create the irreplaceability of the brand with the ultimate product experience; The second is user first. Pay attention to the details of consumer decision-making journey, improve user satisfaction and conversion rate; The third is to advocate for a positive and proactive skincare philosophy. Make skincare a way to relieve stress on the skin, reject internal friction, and care for the skin in an efficient and concise way.

Under the topic of "How to build true brand power in the domestic market", experts and experts have further clarified the development ideas of Chinese efficacy skincare brands represented by Duoying through multidimensional discussions and sharing. After the roundtable meeting, 10 guests including Wu Rongguang, founder of Hongxing Erke brand and chairman of Hongxing Erke Investment Company, and Zhao Yunlong, general manager of Duoying Biotechnology Co., Ltd., jointly attended the launch ceremony of Duoying brand and witnessed this important moment. With warm applause, the launch of Duoying Biotechnology brand and product launch conference have been successfully completed, marking the addition of a strong national brand to the efficacy skincare track.

Biotechnology empowers health and beauty

Domestic brands have unlimited prospects and are thriving. Duoyingding will live up to its original aspiration, continue to strengthen scientific research and technological innovation, and achieve the beautiful vision of "biotechnology empowering health and beauty". It will actively shoulder the responsibility and responsibility of producing domestic efficacy skincare products and strive to become a long-term proponent of China's efficacy skincare market.